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BEHR® COPPER FORCE™ Autogenous Acrylic Kills Bacteria‡ and Viruses†, including SARS-CoV-2, aural Two Hours of Acknowledgment on the Corrective Surface

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SANTA ANA, Calif., May 23, 2022 /PRNewswire/ — Behr Acrylic Aggregation is ablution BEHR® COPPER FORCE™ Autogenous Paint, which transforms and expands the role of acrylic as we apperceive it by affording homeowners, residents, and architecture occupants an added band of aegis adjoin bacilli and viruses, including SARS-CoV-2. This new product, powered by Corning® Guardiant® antimicrobial technology, kills 99.9% of viruses† and bacteria‡ aural two hours of acknowledgment on the corrective apparent for a aeon of six years*, all while adorning walls and added autogenous surfaces and accouterment the acrylic achievement you apprehend from Behr.

Behr Acrylic Aggregation (PRNewsfoto/Behr Acrylic Company)

“We are committed to befitting our barter annoyed and giving them accord of apperception while continuously innovating the painting experience,” said Jodi Allen, Behr Chief Marketing Officer. “That is why we are abnormally appreciative to admission BEHR® COPPER FORCE™ Autogenous Paint, which our analysis and development aggregation advised to annihilate viruses† and bacteria‡ aural two hours of acquaintance on the corrective apparent in homes, medical facilities, schools, daycare centers, and more.”

BEHR® COPPER FORCE™ Autogenous Acrylic is the acme of two years of acute analysis and development. During that time, Behr has collaborated with Corning Incorporated to advance a virucidal and antibacterial coating. BEHR® COPPER FORCE™ Autogenous Acrylic uses Corning® Guardiant®, a advance technology that harnesses the built-in allowances of chestnut to annihilate viruses† and bacteria‡ after its acceptable look, feel, and cost.

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“Our Guardiant technology stabilizes the best bioactive anatomy of chestnut ions and releases them over time to accredit surfaces that are continuously adequate from adverse bacteria‡ and viruses†,” said Joydeep Lahiri, analysis carnality admiral and affairs director, Specialty Surfaces, Corning Incorporated. “Behr’s avant-garde acrylic delivers the aspect of Guardiant’s amount hypothesis – the authority of brownish chestnut additional a advanced ambit of blush choices.”

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“The appulse of this addition cannot be understated,” said John Gilbert, Behr Chief R&D Officer. “We accept developed a technology that elevates acceptable hygiene efforts for autogenous spaces by accouterment an added band of aegis adjoin adverse bacteria‡ and viruses† on the corrective surface, accumulated with the trusted achievement of BEHR® Paint.”

For those attractive for a new advantage in the acrylic alley that both beautifies and protects, BEHR® COPPER FORCE™ Autogenous Acrylic is accessible in 2,000 colors, alone at The Home Depot in 200 food in baddest markets in May 2022. Initially, it will be accessible in food in Illinois, Michigan, New York, and New Jersey, and ship-to-home accessible in 44 states. For added information, appointment Behr.com/consumer/copper-force.

†SARS-CoV-2 and Feline calicivirus (EPA proxy for animal noroviruses)‡Staphylococcus aureus (Staph) and Pseudomonas aeruginosa*Effective for up to 6 years based on EPA analysis agreement as continued as the candor of the corrective apparent is maintained and is allotment of a absolute infection ascendancy and hygiene program

About Behr Acrylic CompanyFounded in 1947, Behr Acrylic Aggregation is one of the better manufacturers of paints, primers, adorning finishes, stains, apparent alertness and appliance articles for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based aggregation and maker of the BEHR®, KILZ®, WHIZZ® and E&J® brands is committed to affair the activity needs of DIYers, professionals, architects and designers with an abiding charge to quality, addition and value. For added information, appointment Behr.com. Professional contractors can appointment BEHRPRO.com to apprentice about BEHR Articles and BEHR PRO® Services. Behr Acrylic Aggregation is a accessory of Masco Corporation (NYSE: MAS).

About Corning IncorporatedCorning (www.corning.com) is one of the world’s arch innovators in abstracts science, with a 170-year clue almanac of life-changing inventions. Corning applies its unparalleled ability in bottle science, bowl science, and optical physics forth with its abysmal accomplishment and engineering capabilities to advance category-defining articles that transform industries and enhance people’s lives. Corning succeeds through abiding advance in RD&E, a different aggregate of actual and action innovation, and deep, trust-based relationships with barter who are all-around leaders in their industries. Corning’s capabilities are able and synergistic, which allows the aggregation to advance to accommodated alteration bazaar needs, while additionally allowance our barter abduction new opportunities in activating industries. Today, Corning’s markets accommodate optical communications, adaptable customer electronics, display, automotive, and activity sciences.

Behr and the Behr logo are registered trademarks of Behr Action Corporation. Chestnut Force is a brand of Behr Action Corporation. Corning, Guardiant, and the Corning Guardiant logo are registered trademarks of Corning Incorporated.

Contact: [email protected]

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View aboriginal agreeable to download multimedia:https://www.prnewswire.com/news-releases/behr-paint-company-introduces-new-virucidal-paint-in-the-us-301552805.html

SOURCE Behr Acrylic Company

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