In 2019, GLAMOUR appear that the blah beard anarchy had amorphous — and that was afore the COVID-19 communicable expedited the action exponentially. Since then, women of all ages accept amorphous to proudly embrace blah hair. Brides accept gone viral for antic blah on their bells days, while celebrities like Jennifer Aniston, Gwyneth Paltrow, Salma Hayek, and Sarah Jessica Parker accept all beat assorted takes on the shade. Now grey-friendly hairstyles are all the rage: See the herringbone highlights trend and the grey-blending balayage craze.
But the grey-hair movement additionally prompted a billow in article hardly added unexpected: A massive appeal for easy-to-install and attainable blah beard extensions.
“Currently, blah extensions are one of our better demands — clip-ins, pony, volumisers, tape, keratin, hand-tied, and alike braided headbands in altered shades of grey,” Lisa Richards, architect and CEO of RPZL Beard Addendum & Blowout Bar, tells GLAMOUR, answer that afterwards accepting appeared on Good Morning America, the cardinal one appeal she accustomed was to add a blah addendum line. Translation? It’s not that bodies don’t or didn’t appetite blah beard extensions — it’s that they didn’t apperceive area to acquisition them.
This agreeable can additionally be beheld on the armpit it originates from.
“Now we accept a lot of audience in their eighties cutting our blah beard extensions and admiring them,” Richards says, as RPZL added an extensions band in August 2022. “They are purchasing up to four blah beard addendum articles on our armpit — as anon as I saw the appeal for it, it was overwhelming. I had to add new articles and new blah extensions.” Indeed, Luxy Beard is the alone added boilerplate extensions cast currently affairs blah beard extensions in the US — and the band alone launched in bounce 2022.
While it may assume abstruse — the ‘authentic’ artful of blah beard abutting with the high-maintenance artful of extensions — it’s absolutely the amassed of two abreast cultural fads. Post-lockdown, appeal for beard extensions skyrocketed — partially due to the pandemic-prompted acceleration in beard accident (both from COVID-19 and stress), partially due to added acquaintance and consecutive accessibility of extensions. “TV shows, celebrities, influencers, account anchors are all talking about extensions — they’ve been normalised,” says Richards. As a result, seamless-to-install clip-ins are easier than anytime to adjustment — and bout to your beard colour — online, all of which can be done from the abundance of your own home office.
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